Citrine Cushion
Citrine Cushion
Historically, marketers of fine jewelry have targeted their advertising campaigns primarily towards men, but times have changed. With powerhouses like Debeers leading the way with their famous right hand ring campaign, jewelers have realized that the modern woman is now the target consumer and the rest of the industry is taking notice. Men still tend to purchase the higher ticket items, but they buy for special occasions, namely engagements, anniversaries, birthdays and Christmas. The workingwomen today have strong purchasing power and equally strong opinions of what they like. And what the modern woman wants, the modern woman buys. In fact, according to the JCK magazine, 80% of all jewelry purchasers today are women.
What are they buying? What is it that women are buying and not buying today? The first thing they want is “Big” with a lot of bling. They are doing this by sometimes sacrificing the quality of stone for size, other times by choosing pieces with multiple diamonds that give the illusion of a big look. The days of women being satisfied with a plain gold wedding band is gone. Anything paved, basically small round diamonds set everywhere, with minimal metal showing is in hot demand.
And the second thing they want is color…lots and lots of it. In fact,
They are opting for alternative semi-precious stones set around diamonds, rather then going for the traditional pricier precious stones. Sales of the traditional sapphires, emeralds and ruby stone jewelry have plummeted and have been replaced by the colorful and “cheaper” alternative semi-precious stone jewelry. All colors sell and the popularity of a certain color will vary with the season and fashion. Beryls, rubellite, rhodolite, garnet, topaz, citrine, garnets, jade, tourmalines, periodot, amber, carnelian, jade, the selection and colors are endless. Pink and blue-green are always hot colors.
Not only are stones big in rings but also gemstone bead strands have been the hot ticket item the last few years. Tourmaline, peridot, topaz, iolite, jade, lapis, onyx, beryl mixed with gold beads, pearls and accented with big centerpiece pendants have been popular. After enduring a decade of the white metal and diamonds minimalism look, women revolted and the “bigness” of size and color became the flavor du-jour for women’s necklaces. During the minimalist period where necklaces were all worn short, the necklaces of today have evolved to the belly button length. These necklaces are usually 32” or longer and worn long or doubled for a layered look.
Thus the designs of fine jewelry offered in the market today are as varied as each designer’s imagination. Even the traditional industries of diamonds and pearls have had to use modern technology and upgrade their designs to keep up with the demands of the female consumer. These consumers are no longer satisfied with the status quo; they don’t want just the round white diamond or the round white pearls. Diamonds are being color treated to come in blue, green, pink, yellow, brown and black. They are being cut with names like the asscher cut, cushion cut, radiant cut, criss–cut, lily cut. In fact, now that laser is cutting diamonds, many firms are out there putting their own spin on traditional cuts and renaming the cuts after themselves.
Also, pearls are hotter then ever. Some of the biggest name in jewelry designer made their mark specializing in pearl designs. Pearls are now being dyed every color under the rainbow and laser treated to turn them chocolate brown. The cast offs that used to be thrown away are being turned into designer masterpieces. Every part of the oyster is used to make all different shapes and size pearls. Cultured, Tahitian, south sea, fresh water, mother of pearl, mabe pearls come in all shapes and sizes. In the past, the Japanese dominated the industry with their traditional akoya pearl strands, but then the Chinese, Australia and many of the South Sea regions came up with their own farming techniques to make their mark with their own pearl specialties.
Women today want fashionable jewelry, they follow not only the fashion runway trends, but also their fashion icons. A diamond circle of life necklace worn by an icon such as Oprah Winfrey can start a major frenzy that can last up to 3 years. Women want versatility in their jewelry. They want jewelry they can wear to the office as well as go out to dinner and just plain live in. They want anything that gives her a feeling of change from day to night or that she can color coordinate with different outfits.
So whether it is a ring, earring, bracelet or necklace, it is all desired as long as it is accented with diamonds, stones or pearls. The price point that woman buy for themselves is still a lot less then what men spend on average, but there is something to be said about volume sales. Also where men have usually purchased traditional designs, women have forced the jewelry industry to evolve and revolutionize in a short period of time. This is the power of what women want.
About the Author:
This Article was written courtesy of diamonds by the yard, and black pearl jewelry retailer, Treasures International, with Atlanta search engine optimization services by custom web development company Objectware inc.
Article Source: ArticlesBase.com - What Women Want Today (fine Jewelry Trends)
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Historically, marketers of fine jewelry have focused their advertising campaigns primarily men, but times have changed. With powers such as lead Debeers the way with their famous right hand ring campaign, jewelers have realized that the modern woman is now being targeted by consumers and the rest of the industry are taking note. Men still tend to buy the ticket more items, but they buy for special occasions, ie, commitments, anniversaries, birthdays and Christmas. The day workers today have strong purchasing power and equally strong opinions about what they like. And what does the modern woman, modern woman purchase. In fact, according JCK magazine, 80% of all jewelry purchasers today are women.
What are they buying? What is it that women are buying and do not buy today? The first thing you want is "large" with a lot of bling. They are doing this sometimes sacrificing the quality of the stone size, other times by selecting multiple pieces with diamonds giving the illusion of a larger look. The day of the woman is satisfied with a simple gold band marriage is gone. Anything paved basically small round diamonds set in everywhere, showing a minimum of hot metal is in demand.
And the second thing they want is the color ... lots and lots of it. In fact,
They are opting for the alternative of semi-precious stones encrusted around the diamond, rather than go for the more expensive traditional gemstones. Sales of traditional sapphires, emeralds and ruby stone jewelry have slumped and have been replaced by the colorful and "cheaper" alternative semi-precious stone jewelry. All colors of selling and the popularity of a particular color varies with the season and fashion. Beryl, Rubellite, Rhodolite, garnet, topaz, citrine, garnet, jade, tourmaline, periodot, amber, carnelian, jade, selection and colors are endless. Pink and blue-green colors are always warm.
Not only the stones are large, but also on the rings of strings of beads of precious stones have been the hot ticket item in recent years. Tourmaline, peridot, topaz, iolite, jade, lapis lazuli, onyx, beryl mixed with gold beads, pearls and accented with large central pendants have been popular. After enduring a decade of white metal and diamonds for minimalism, women rebelled and the "greatness" size and color became the flavor du jour for necklaces for women. During the period in which minimalist necklaces were all using short, necklaces today have evolved over the navel. These necklaces are usually 32 "or longer and worn long or doubled for a layered look.
This design fine jewelry offered on the market today are as varied as the imagination of each designer. Even the traditional industries of diamonds and pearls have had to use modern technology and update their designs to keep up with the demands of the female consumer. These consumers are no longer satisfied with the status quo, they do not want just the round white diamond or round white pearls. The diamonds are being treated for color come in blue, green, pink, yellow, brown and black. They are being cut with names like Asscher cut, cushion cut, radiant cut, Criss-cut, cut lily. In fact, now that the laser is cutting diamonds, many companies are there putting their own spin on the traditional courts and change the name of the cuts themselves.
Also, pearls are hotter than ever. Some of the biggest names in designer jewelry made its mark specializing in the design of pearls. Pearls are dyed all the colors in the rainbow and laser treatment to turn to chocolate brown. The concessions granted it used to be drawn are becoming designer masterpieces. Each part of the oyster is used for every shape and size beads. Cultured Tahitian, South Sea, freshwater, pearl, mabe pearls of all shapes and sizes. In the past, the Japanese dominated the industry with its traditional lines of Akoya pearls, but then the Chinese, Australia and many regions of the South Sea was with their own culture techniques to make their mark with their own specialties of pearls.
Today's women want fashion jewelry, not just following trends fashion runway, but also the fashion icons. A diamond circle of life necklace worn by an icon such as Oprah Winfrey can start a frenzy important can last up to 3 years. Women want versatility in their jewelry. They want jewelry that can lead to the office and dining out and just live want everything which gives a feeling of change from day to night or colors that can coordinate with different outfits.
So if this is a ring, earrings, bracelet or necklace, time is all you want is accented with diamonds, stones or pearls. The price that women buy for themselves is still much less than men spend on average but there is something to say about the sales volume. Also in the men tend to buy traditional designs, women have forced the jewelry industry to evolve and revolutionize, in a short period of time. This is the power of what women want.
About the Author:
This Article was written courtesy of diamonds by the yard, and black pearl jewelry retailer, Treasures International, with Atlanta search engine optimization services by custom web development company Objectware inc.
Article Source: ArticlesBase.com - What Women Want Today (fine Jewelry Trends)